If you determined that changing career is the one thing that would made you happy, then go for it full speed. Do not look back. Try. Try. Try!

Getting a job interview might take time. You might get rejected multiple times. You might not even hear back from companies you applied for. Do not give up. And make sure to learn from each experience.

This is where change will happen: in your capacity to learn from your failures. You do not get call back when applying? Review your CV and cover letter with someone qualified to help. Could you make…

Did I mention that changing career is not easy? I bet I did :)

This section will give you some tips to help you go through your project, some taken from research on how to drive change. All of these can be embedded in a project tracker that will follow you each step of the way.

Project tracker

We viewed previously that you need to build a timeline towards getting this new job. Thus, plan what you need to do every week toward that deadline. It is OK to not have the whole plan laid down at first. …

I mentioned it in the previous sections: do not do a career change alone!

You will need many types of people to achieve a successful career change. Here below I list the important roles involves in your future success. Then I review some tips on how to activate your network.

The persons you will need

Let me summarize the key roles that will help you have a successful journey. Each of these role can be filled by one or more people, and these can change along the way.

The emotional support

You need people to share your ups and downs with. People to use as…

In the previous steps you identified the skill gap separating you from your new career. It is time to lay down a plan to bridge this gap.

Methods to re-skill yourself

For most skills, there is a course or online resources that will allow you to acquire them. Coursera, Udemy, Udacity, Edx, MIT Open Courseware are among the most famous platforms. They provide cheap online courses that you can assimilate at your own pace. Most courses also offer practical cases to apply what you learned. Most also deliver a certificate upon success. Beware though: it can be tedious to find the best course or…

We have seen in the previous step how to define your new career. There is a high chance that it lies out of your comfort zone. To be successful in this new career, you thus need to understand what separates you from mastering your potential new job.

Skills area to consider

While every job is different, we can organize your audit around these areas:

Technical skill

Many jobs require specific technical skills to be successful. Identifying then is crucial since they are the basics to be successful in your new career. For example knowing SQL is a must have for any analyst.



When people come to me to change job or career, the first question I ask is: “why?”. It is a simple question and yet a difficult one to figure out. If you do not know the answer to it, you have a high chance of falling back to the same unhappy situation. It will also prevent you from defining what is the best next job for you.

Why changing?

Understanding the core reason driving your change is not an easy process. Many people declaring they want to change career did not think it through.

The 2 pitfalls I see among people aspiring…

Let me present you Jane (or John if you prefer). Jane has been working for quite some time in her company. Since she started to work she had an average career progression in her line of work. She has great colleagues, her salary allows her to enjoy her life and by all means her boss is OK. But Jane is not happy at work and wants to change job……for years now.

Raise your hand if this story feels similar.

Most of us aspire at a career change at some point in our lives. I myself have changed career 4 times…

I finished reading the book The Catalyst by Jonah Berger, which aims at giving us the tools to be effective drivers of change. I had high expectations for this book as I read a couple of years ago Contagious by the same author and came out of the reading with lots of practical insights. Here below you will find my personal take away supported by illustrations summarizing the key concepts. …

Product Marketing is the group of actions, processes, communications that aim at bringing a product to market. It defines a go-to-market strategy and positioning, generates demand and drives adoption. It is often considered at the intersection of Product, Sales and Marketing.

Yet, Product Marketing mindset should be applied more generally to any feature or product. And its focus should not be on the sale but on the Customer Journey.

I could generalize most of the Product Marketing approach as follows

Positioning ← → Product Discovery

  • Who is this product for? ← → Who are the users?
  • What does the product…

Photo by Jungwoo Hong on Unsplash

Looking back at the last 18 months I retained 3 important lessons regarding the job of a Product Owner.

I — Dissect your performance when everything goes well

The main lesson I learned is that we never understand the drivers of our performance fully until things start to go south. And by then it’s usually too late.

How many times do you see your baseline increase and justify it to your stakeholders by an explanation quickly put together based on high-level analysis? Did your stakeholders challenge your analysis? Probably not. …

Florian Bonnet

Product Leader | former PhD theoretical physics, strategy consultant BCG, data scientist, Head of CRM

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